Arbitrary and fanciful trademarks receive the strongest legal protection
a. True
b. False
Indicate whether the statement is true or false
True
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According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps convey the message " Nothing else beats this brand"?
A) bonding B) relevance C) advantage D) performance E) presence
________ is the amount of current assets less current liabilities.
A. Working capital B. Return on net assets C. Return on investment D. Quick ratio
Robert, a minor, buys a stereo from Jane for $200 . State law allows a minor to disaffirm contracts within a reasonable time after turning 18 . Robert disaffirms the contract the day after turning 18 and returns the stereo
a. This contract was a valid contract, Robert cannot disaffirm. b. This contract was a voidable contract, Robert can disaffirm. c. This contract was a void contract. d. This contract was unenforceable because it needed to be in writing to be enforceable.
It would be ______ for a state to impose a tax that provided a direct commercial advantage to local business
a. moral b. immoral c. unconstitutional d. constitutional e. legal, but immoral