What is marketing analytics and how does it benefit marketers?
What will be an ideal response?
Marketing analytics is the practice of measuring, managing, and analyzing market performance. Broadly, it is the processes and technologies that enable marketers to evaluate the success of marketing initiatives by measuring performance using business metrics. Marketing analytics is an essential tool for helping organizations make better decisions. Marketing analytics can be used for issues ranging from justifying how advertising dollars get spent to what to do with large amounts of consumer data that are now available.
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Transactions and events associated with selling a product or providing a service are known as ____________________. They are related to the revenues and expenses reported on the income statement
Fill in the blank(s) with correct word
Why does a "push" based inventory control system generate larger inventory levels than a "pull" system?
Store maintenance and energy management are synonymous concepts
Indicate whether the statement is true or false
One limitation of the ethical principles of the Caux Round Table is that they are based only on
Western principles and thus are not accepted by just a few multinational corporations. Indicate whether the statement is true or false