In lines with the metatheoretical approaches presented in Ch. 2, which of the various influences would you expect to be the most "humanistic"?

a. Hovland's speaker credibility research
b. Lazarsfeld and Lasswell's media theory
c. Lewin's small group research
d. The Chicago School's approach to culture


d

Communication & Mass Media

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Why is it important that people from different cultures be aware of their own ethnocentrism if they want to work together?

What will be an ideal response?

Communication & Mass Media

When reasoning from specific instances in a persuasive speech, you should be careful to

A. avoid the fallacy of post hoc, ergo propter hoc. B. use specific instances that are already well-known to your audience. C. use specific instances that are typical. D. All of these answers are correct. E. Both use specific instances that are typical and use specific instances that are already well-known to your audience.

Communication & Mass Media

Using a clear organizational pattern in your speech is one way of creating reinforcement in your

speech. Indicate whether the statement is true or false

Communication & Mass Media

The text encourages you to use the same guidelines for Breeze presentations as you would for PowerPoint presentations

Indicate whether the statement is true or false

Communication & Mass Media