A common mistake made by persuasive speakers is to seek __________ change in their

listeners' attitudes, values, beliefs, or behaviors.

a. little
b. no
c. dramatic
d. positive
e. negative


c

Communication & Mass Media

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One's self-concept includes perceptions of

a. unique characteristics. b. similarities to, and differences from others. c. reflected appraisals and social comparisons. d. all of the above.

Communication & Mass Media

Points of lesser significance that support or explain other ideas are called coordinate points.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Use the five steps of the listening process to describe how you listen to a lecture.

What will be an ideal response?

Communication & Mass Media

The primary audience of the epideictic genre is

A) jurors. B) voters. C) observers. D) parishioners.

Communication & Mass Media