Communication, broadly defined, is
A. the process of using messages to generate meaning.
B. the exchange of goods.
C. the use of messages to meet one's goals.
D. the exchange of ideas.
Answer: A
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Merlin, a public relations professional, is prepping a company spokesperson for a talk show
What recommendation should Merlin give to the spokesperson, so he focuses on the message rather than publicizing his organization's products or services? Why is it beneficial? a. The spokesperson should mention the company name or the brand only once or twice during the interview; it helps the show from being too commercial and promotional. b. The spokesperson should avoid industry jargon; it benefits the larger audience understand better. c. The spokesperson should use the bridging technique; it ensures accuracy while speaking. d. The spokesperson should dress appropriately; it shows his passion and convinces the audience of his credibility.
According to the text, interpersonal communication is when we
a. talk to ourselves b. think. c. imagine a conversation, typically between two people d. engage in a conversation, typically between two people
A preparation outline differs from a speaking outline in which of the following ways?
A) format B) alignment C) stage cues D) none of the above
List four guidelines for developing presentation aids and explain which guideline is the most violated
What will be an ideal response?