Discuss writer credibility for persuasive messages. Mention where credibility comes from and levels of credibility for different audiences
Credibility is the level of believability and trust you have earned from your reader. The greater your credibility, the more trust a reader places in your message. Credibility comes from various sources. You may have credibility by virtue of holding a particular position within an organization or because you are a well-known authority or expert in an area. Credibility also comes from experience in providing convincing evidence, such as facts and verifiable statistics, in your documents. A writer might need to establish credibility with individuals who are not familiar with him or her, whereas a person's credibility with close colleagues at work is probably already established.
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When using a self-managed team, a manager should
A. delegate administrative oversight of work scheduling and customer interaction. B. control the team's staffing and scheduling. C. offer lucrative individual bonuses. D. allow members to fire their team members. E. provide elaborate retreats for team discussions.
Which of the following is something an employer could require of employees in the United States?
a. Force employees to participate in an office Christmas celebration. b. Ban employees from wearing Muslim headscarves but allow one to wear a Jewish yarmulke. c. Ban employees from wearing Muslim headscarves. d. Disallow all employees from decorating their office spaces for religious holidays.
Demographic segmentation takes into consideration personality traits, lifestyles, and personal
values to group customers into segments. Indicate whether the statement is true or false
Congress enacted the federal ________, which makes it a federal crime to steal another's trade secrets.
A. the Sarbanes-Oxley Act B. the Lanham Act C. the Telecommunication Act D. the Economic Espionage Act