As a brand manager you would like to have your brand (brand name) be protectable. Explain what you mean by "protectable" and give an illustration
What will be an ideal response?
As a brand manager you would need to consider questions like, "How legally protectable is the brand element?" "How competitively protectable is the brand element?" and "Can it be easily copied?" It is important that names that become synonymous with product categories — such as Kleenex, Kitty Litter, Jell-O, Scotch Tape, Xerox, and Fiberglass — retain their trademark rights and not become generic.
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Mentoring top managers to use such technology as social media sites or e-mail is known as a practice called ______.
Fill in the blank(s) with the appropriate word(s).
Which of the following results in a situation where an auditor has the least amount of difficulty in determining stock valuation?
a. When stock is issued for land. b. When stock is exchanged for another business. c. When stock options are issued and exercises occur. d. When stock is issued for cash.
Which costs are relevant for equipment replacement decisions?
A. Product-level costs B. Batch-level costs C. Unit-level costs D. All of the above.
In the commitment stage of the change process ______.
A. the individual will necessarily continue to resist the change for a long time B. the individual will almost always remain committed to the change without variance C. people will fear the change, but go ahead with it anyway D. the individual level of commitment can still continue to change