Dollar amounts of working capital are difficult to assess when comparing companies of different sizes or in comparing such amounts with industry figures
Indicate whether the statement is true or false
True
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The irrational escalation of commitment is a cognitive bias that refers to
A. the perspective or point of view that people use when they gather information and solve problems. B. the standard against which subsequent adjustments are measured during negotiation. C. how easily information can be recalled and used to inform or evaluate a process of a decision. D. a negotiator's commitment to a course of action, even when that commitment constitutes irrational behavior on his/her part.
Compare and contrast paid search ads, banner ads, and interstitials. In your response, please identify the advantages and disadvantages of each advertising format
What will be an ideal response?
Which of the following statements about beta is correct?
A. ?If the returns on a stock vary widely, then its standard deviation is large, and as a result, the stock will also have a large beta coefficient. B. ?A stock's standard deviation of returns is a measure of the stock's stand-alone risk, while its beta measures its unsystematic risk. C. ?A portfolio that contains 100 high-beta stocks will not be riskier than a portfolio containing 100 low-beta stocks. D. ?A stock that is perfectly positively correlated with the market would not have a beta coefficient that is greater than one. E. ?A stock with a negative beta has very high firm-specific risk.
Which of the following problems is a manager most likely to face if he or she uses sales as a measure of advertising effectiveness?
A. Sales results are affected by no marketing-mix variable other than price and promotion. B. Sales results offer little guidance or direction to those responsible for planning and developing the advertising program. C. There is a short, often immeasurable, time period between when advertising is run and when sales actually occur. D. Sales are generally not considered a good indicator for an IMC program. E. No internal-environmental variables have any significant influence on sales results.