When it comes to apologizing for corporate mistakes, judges, juries, and plaintiffs tend to
A) react negatively when companies apologize.
B) dismiss such apologies as insincere.
C) be more forgiving of companies that apologize.
D) understand that companies should never admit guilt.
E) expect non-profit organizations to admit guilt, but not for-profit companies.
Answer: C
Explanation: C) Judges, juries, and plaintiffs tend to be more forgiving of companies that express sympathy for wronged parties; moreover, an apology can help repair a company's reputation. Recently, some prosecutors have begun pressing executives to publicly admit guilt and apologize as part of the settlement of criminal cases–unlike the common tactic of paying fines but refusing to admit any wrongdoing. Judges, juries, and plaintiffs expect both for-profit and non-profit organizations to admit guilt.
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