Which type of manager is responsible for implementing the strategies, policies, and decisions made by top managers?
A) First-line manager
B) Middle manager
C) Supervisory manager
D) Office manager
E) Financial managers
Answer: B
Explanation: B) Just below top managers are middle managers, who implement strategies, policies, and decisions made by top managers.
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Which of the following must be present for marketing to happen?
A. advertising B. two or more parties exchanging something of value for something else of value C. place D. product E. price
If the net present value of a proposed investment is positive,
a. the investment does not earn the required rate of return. b. the cost of the investment is more than the present value of the future cash flows. c. the firm should make the investment because the present value of the future cash flows is more than the cost of the investment. d. the present value of the future cash flows would be unaffected by the proposed investment
Sterns and Doverspike (1989) identify five types of individual age: chronological, functional (or performance), organizational, life span age, and ______.
a. retirement age b. psychosocial/subjective c. religious d. none of these
Assume that the market for print book publishing has entered the maturity stage. Which of the following would most likely exist during this stage?
A. a few start-up publishers B. a few large publishers C. many small to midsized publishers D. one large publisher