Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service. The resort is practicing:
A. firewall marketing
B. one-to-one marketing
C. an application of the 80/20 rule
D. transactional marketing
E. marketing through technology
Answer: B
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