Describe how a lack of funds affects the use of each of the promotional tools for a small, financially strapped company. Describe the trade-offs that occur between funds available and other aspects of promotion.
What will be an ideal response?
A firm with limited funds can rely heavily on publicity if the product is unique. If personal selling is necessary, the firm may use manufacturers' agents who work on a commission basis. Some sales promotions can also be inexpensive. Although advertising is very expensive, it has low cost per contact, which may be necessary for a large potential market. There is usually a trade-off among the funds available, the number of people in the target market, the quality of communication needed, and the relative costs of the various promotional elements.
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Walmart is classified as an off-price retailer.
Answer the following statement true (T) or false (F)
______ include explicit organizational rules and procedures as well as governmental laws, and also implicit norms about “how we do things around here” that are well known and typically followed in an organization or society.
What will be an ideal response?
Determining the supply of resources needed to meet demand for the intermediate time frame at the minimum cost is an example of applying linear programming to solving ______ problems.
a. financial planning b. production planning c. assignment d. transportation
Refer to the scenario above. Which of these statements is BEST?
A) Only four of these activities have zero slack. B) The late finish of D minus the late finish of C is less than the slack of B. C) B's latest start plus its slack equals F's late finish. D) The sum of the latest start times for activities A through E is less than the sum of the latest start times for F and G.