All of the following are part of the Toulmin Model of reasoning EXCEPT for:
a. Claim.
b. Pathos.
c. Grounds.
d. Warrant
b. Pathos.
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A company realized that its employees were misinformed about a certain issue in the organization. The management asked the HR manager to address the employees and clarify the misconception
In order to clarify the employees' thinking and persuade them to accept the new thoughts, which type of persuasive presentation should the HR manager follow? a) Refutatio b) Call to action c) Promote change d) Reinforcement
According to the text, the Caribou campaign objectives for sales and retail store traffic reported during the summer were described how?
a. Sales and store traffic dipped during the summer but rebounded later. b. Sales increased, store traffic grew in the south dramatically. c. National sales maintained, while store traffic increased modestly. d. Both sales and store traffic numbers were among the best ever.
________ messages have a low degree of social presence
Fill in the blank with correct word
What does it mean for a speaker's main points to be parallel?
A) ?They are backed up by the same kinds of evidence. B) ?They are organized using one of the traditional patterns of organization. C) ?They move from most important to least important. D) ?They are similar in kind and in length. E) ?They flow from one to the next using connectives.