Describe Arlie Hochschild's concept of feeling rules and emotional labor

Question

What will be an ideal response?

Answer 1

According to Hochschild, feeling rules shape the appropriate emotions for a given role

or specific situation. These rules include how, where, when, and with whom an emotion

should be expressed. For example, for the role of a mourner at a funeral, feeling rules

tell us which emotions are required (sadness and grief, for example), which are

acceptable (a sense of relief that the deceased no longer has to suffer), and which are

unacceptable (enjoyment of the occasion expressed by laughing out loud). Feeling rules

also apply to our occupational roles. Although all jobs place some burden on our

feelings, emotional labor occurs only in jobs that require personal contact with the

public or the production of a state of mind (such as hope, desire, or fear) in others.

With emotional labor, employees must display only certain carefully selected emotions.

For example, flight attendants are required to act friendly toward passengers, to be

helpful and open to requests, and to maintain an "omnipresent smile" in order to

enhance the customers' status.