Describe the specific role of product evangelists
What will be an ideal response?
Product evangelists are the true believers among citizen marketers. These fanatics love to analyze brands, products and organizations. They enjoy expressing their opinions about how firms should behave. Thus they will praise a company for its positive efforts, but scold them publicly for mistakes and missteps they make. Fanatics often blog and frequently attract large, vocal audiences to their sites.
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Answer the following statements true (T) or false (F)
1. Social cognitive theory suggests the media automatically always has our attention in order to influence us to model what we see. 2. Communication is communication, regardless of any diversity between or among communicators. 3. Media richness theory suggests richer media forms are required when the message is ambiguous. 4. Members of different cultures hold different values and beliefs that influence how people should communicate with members of that culture. 5. Being open to constructive criticism has no place in the development of communication competence.
The sale of goods or merchandise to retailers; industrial, commercial, institutional, or other professional business users; or wholesalers is referred to as
A. vending. B. retailing. C. marketing. D. supplying. E. wholesaling.
What is an instance?
A. It is a key that uniquely identifies a person, place, or thing. B. It is a group of related information about an entity. C. It is a record or row in a relation. D. It is an occurrence of an entity class that can be identified by a primary key.
Municipal bond investments bear less implicit tax than investments in taxable corporate bonds.
Answer the following statement true (T) or false (F)