Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used?
A) testimonial
B) lifestyle
C) comparative
D) unique selling proposition
E) slice of life
A
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List three ways a manager can schedule performance feedback.
What will be an ideal response?
A chart to show time lengths and sequences of project task activities was developed by?
a. Rebecca Scott b. Henry Gantt c. Nathan Palmer d. Suzuki Ishikawa
Arnold Wood's company buys machine tools from large producers and sells them to several Midwestern manufacturing companies. The company Arnold works for carries inventories of the tools, which reduces capital requirements for the producers. Arnold's company is an example of a(n) ____ in a distribution channel.
A. direct distributor B. manufacturers' agent C. industrial distributor D. producers' agent E. wholesalers' agent
Which of the following is NOT normally one of the factors that are taken into consideration when determining how to organize a firm?
a. size b. age c. number of employees d. market e. competition