Why should marketers be aware of the BRIC countries?
A. They are a microcosm of the rest of the world.
B. They have stable population growth, which makes them easier to study.
C. They are likely to be the source of most market growth.
D. They represent almost half the world's population.
E. They have had the most dramatic changes in culture and consumer buying patterns.
Answer: C
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The following income statement is provided for Vargas, Inc. ?Sales revenue (2,500 units × $60 per unit)$150,000 ?Cost of goods sold (variable; 2,500 units × $20 per unit) (50,000) ?Cost of goods sold (fixed) (8,000) ?Gross margin 92,000 ?Administrative salaries (42,000) ?Depreciation (10,000) ?Supplies (2,500 units × $4 per unit) (10,000) ?Net income$30,000 ?? What is this company's magnitude of operating leverage?
A. 3.00 B. 3.07 C. 1.67 D. 0.33
Groups at all levels in an organization can do all of these EXCEPT
A. establish a sense of urgency. B. provide the means for enacting new behaviors. C. communicate information about the changes. D. be part of a guiding coalition. E. hold change efforts together.
A pitfall of integrated overall cost leadership and differentiation is underestimating the expenses associated with coordinating value-creating activities in the extended value chain.
Answer the following statement true (T) or false (F)
To raise capital, Anna Moreno and Talia Black plan to sell stock to between 108 and 200 investors. They also want to avoid double taxation. Which type of business ownership would you recommend?
A. Regular corporation B. S-corporation C. Cooperative D. Limited-liability company E. Limited partnership