Product positioning is an activity that takes the value proposition and puts it to work in the marketplace by planting the competitive advantage in the minds of customers
Indicate whether the statement is true or false
TRUE
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Which of the following is most likely a true statement about social class?
A) Members of a social class vary drastically in their values, interests, and behaviors. B) In the United States, the lines between social classes are fixed and rigid. C) Social classes show distinct product preferences in areas such as clothing. D) Wealth is a more important variable than education in measuring social class. E) Consumers of the same age belong to the same social class.
A goal of the process value analysis (PVA) is to reduce nonvalue-adding activities. Outline a procedure a company could use to accomplish this goal
___________ pulls demand from end users through the distribution channel
back to the original equipment manufacturers (OEMs), who feel pressure to use the branded ingredient in the goods they make. a. co-branding b. family branding c. ingredient branding d. umbrella branding e. none of the above
The ______ contract is an explicit agreement about the consulting relationship.
a. formal b. informal c. psychological d. dialogic