Tyler's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price. Which sales promotion objective is Tyler's Garage trying to accomplish?
A. Neutralizing competitive promotional offers.
B. Increasing reseller inventories.
C. Boosting sales to current customers.
D. Steadying irregular sales patterns.
E. Drawing new customers.
Answer: E
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