List the three basic pricing methods. Name one advantage and one disadvantage associated with using each method.

What will be an ideal response?


PRICE-SKIMMING advantages include (1) quick recovery of product development or educational costs, (2) pricing flexibility that allows subsequent lowering of price, and (3) the ability to market prestige products successfully. Disadvantages include encouragement of competitive entry into the market.

PENETRATION PRICING advantages include (1) a tendency to discourage competitive entry, (2) large market share due to high volume sold, and (3) lower production costs resulting from economies of scale. Disadvantages include (1) lower profits per unit, (2) higher volume required to reach the break-even point, (3) slow recovery of development costs, and (4) inability to later raise prices.

STATUS QUO POLICIES have the advantage of simplicity. Disadvantages include ignoring demand and cost.

Business

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