How have changes in the way consumers purchase goods and services contributed to the growth in the use of direct marketing IMC efforts?

What will be an ideal response?


As consumers increased their use of credit and debit cards and online shopping, it provided marketers with a wealth of information about individual consumers, facilitating direct marketing efforts.

Business

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If every buyer decides to boycott a supplier that uses child labor to produce its raw materials, they are committing a per se violation of the Sherman Act.

Answer the following statement true (T) or false (F)

Business

Depreciation is

a. an effort to achieve proper matching of the cost of operating assets. b. an accumulation of funds to replace the related plant asset. c. the difference between the original cost and salvage value of an asset. d. the cash allocated each period to maintain a plant asset.

Business

If setup costs are high, the manufacturer can produce the item often, and the average cost per item is stable and equal to the running costs

Indicate whether the statement is true or false

Business

If you have unique, strong or important qualifications, but don't have a lot of work experience, what should be included in the résumé?

A) Career Objective B) Summary of Qualifications C) Career Summary D) Work History E) Accomplishments

Business