The study of how changes in the input parameters of a linear programming problem affect the optimal solution is known as
a. regression analysis.
b. model analysis.
c. optimality analysis.
d. sensitivity analysis.
d
RATIONALE: Sensitivity analysis is the study of how changes in the input parameters of a linear programming problem affect the optimal solution.
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The marketing mix refers to
A. the specific ratio within a budget that divides resources between advertising, sales promotion, and personal selling. B. the allocation of resources within a firm towards individual marketing programs. C. the environmental forces - social, economic, technological, competitive, and regulatory - that impact the marketing decisions for a particular product at any given time. D. the selection of product benefits and attributes that are to be added to or subtracted from a given product to create variations within a product line. E. the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.
A cereal company includes one premium coupon in every cereal box. Upon returning 10 such coupons to the company, a customer will be sent a free cereal bowl. In a recent year, the company sold 200,000 boxes of cereal for $1 a box. It is estimated that 20% of the coupons will be returned. If the cereal bowls cost the company $3 each, what amount of liability for premium redemptions must be recorded
by the company? a. $ 6,000 b. $ 12,000 c. $ 24,000 d. $200,000
Companies with superior information enjoy a competitive advantage
Indicate whether the statement is true or false
Which is true?
A. Incident owners ensure that incidents are assigned correctly and not passed along from level to level without any effort being made to identify a resolution. B. Incident ownership means that whomever is trying to resolve the incident becomes the incident owner and performs all incident documentation. C. Incident ownership means that the service desk will notify the customer of the correct person or group to call for questions regarding the status of each open incident. D. Incident owners communicate with the problem management group to escalate major incidents to problem status if they are not solved within the target time.