What type of advertising attempts to develop initial demand for a product?
A. narrative
B. reminder
C. informative
D. persuasive
E. entertainment
Answer: C
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Generally, which one of the following is the least appropriate measure of central tendency for a data set that contains outliers?
A. Mean B. Median C. Mode D. Midrange
How should entrepreneurs think about leveraging latent needs?
a. Latent needs should lead to new solutions b. Latent needs should be considered in the design, but not the focus of the product c. Latent needs should be considered only in the packaging of the product d. Latent needs should be disregarded
If the cash discount period is increased, a firm's investment in accounts receivable is expected to ________
A) increase because existing customers attracted by the new policy will buy more products B) decrease because of non–discount takers paying earlier to avail the cash discount C) decrease because discount takers will pay more in order to get more discount D) decrease because new customers will doubt the quality of product due to increase in discount
Employee privacy rights for unionized employees are covered under:? A) ?the First and Fourteenth Amendments of the Constitution
B) ?criminal invasion of privacy. C) ?the tort of invasion of privacy. D) ?collective bargaining agreement.