Dustin loves dining at Jolenney, a continental restaurant. Whenever he has friends or family visiting him, he takes them to Jolenney for dinner. He personally gives feedback about the food to the restaurant manager and the chef every time he dines there. In the context of marketing, which of the following concepts does this scenario best illustrate?
A. Customer loyalty
B. Market segmentation
C. Marketing mix
D. Cognitive dissonance
Answer: A
You might also like to view...
A retailer using a marketscape theme gives consumers the opportunity to enter into a world of fantasy (such as one where the person becomes a virtual hunter, race car driver, or fashion model) as they shop
Indicate whether the statement is true or false
Phillip is studying for his licensing exam at night and is annoyed by the sound of his neighbor's dog barking next door. Philip is engaged in what process?
a. selective attention b. selective perception c. selective exposure d. selective memory
A(n) ________ often contains modeling capability to create different marketing and financial models
A) marketing research report B) sampling procedure C) interactive research system D) marketing decision support system E) competitive intelligence report
If r is the discount rate, the formula [1/(1 + r)] refers to the
a. future value interest factor associated with r for one period. b. present value of some future cash flow. c. present value interest factor associated with r for one period. d. future value interest factor for an annuity with a duration of r periods.