Business-to-business ads have tended to use the rational advertising appeals almost exclusively. In recent years, there has been a move to use more:
A) sex appeals
B) emotional appeals
C) fear appeals
D) scarcity appeals
B
You might also like to view...
Native Mike's Consultants had the following balance sheet amounts at the beginning of the year: Total assets $400,000 Total owner's equity 150,000 During the year, total assets increased by $100,000 and total liabilities increased by $40,000 . The company also paid $30,000 in dividends. No other transactions occurred except revenues and expenses. How much is net income for the year?
a. $30,000 b. $60,000 c. $70,000 d. $90,000
A significant industry segment (for segment reporting purposes) is one which meets any of the three criteria relating to
a. Revenue b. Earnings c. Identifiable assets. The percent that is used to measure each of these criteria is the same. Which of the following is the percent used to measure each of these criteria? a. 1 percent b. 5 percent c. 10 percent d. 15 percent
A method of estimating bad debts expense that involves a detailed examination of outstanding accounts and the length of time past due is the:
A. Aging of accounts receivable method. B. Direct write-off method. C. Percent of accounts receivable method. D. Aging of investments method. E. Percentage of sales method.
Which of the following is an organ of the World Trade Organization?
A. Council for Trade in Services B. International Monetary Fund C. World Bank D. Nuclear Suppliers Group