Explain the purpose of developing consumer insights and provide three examples of questions that could be addressed by consumer insights
What will be an ideal response?
Consumer insights help companies determine who their most desirable customers are, where their customers are, how to best communicate with customers, how to keep customers happy, and how to sell them more items at higher margins. Examples of questions will vary, but may include the following: What do people think about my brand? What do people think about my brand in comparison to competing brands? What do people expect my brand to deliver? What types of advertising work best for my brand? What is the personality of my brand?
You might also like to view...
Answer the following statements true (T) or false (F)
1. Pay for performance compensation plans base employee pay on the number of job-relevant skills or academic degrees they earn. 2. Stock options allow certain employees to buy stock at a future date for a discounted price. 3. Research shows that the cubicle is a motivational environment for most employees. 4. Participating on virtual teams necessarily requires individuals to be available for electronic communication 24 hours a day.
Which sentence is a complex sentence?? A) ?Brandi created the meeting agenda and distributed it to all team members
B) ?The agenda indicated that the meeting would start at 1 p.m. and that we would discuss our mission statement. C) Because the meeting started late, we were unable to discuss our mission statement.
People who keep domestic animals are strictly liable for any harm inflicted by the animals
Indicate whether the statement is true or false
Managed health care/prepaid care plans differ from fee-for-service or traditional indemnity plans in that they
A) automatically file the claims for you. B) require you to see only a specified group of doctors, hospitals, and clinics. C) are more expensive to operate and cost you more money. D) are less efficient. E) both A and B above.