Eating places spend a higher percentage of their sales on advertising than do department stores.
Answer the following statement true (T) or false (F)
False
Department stores spend a higher percentage of their sales on advertising than do eating places. Refer to Exhibit 15-2.
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If two secondary sources of information report different information for what appears to be the same entity, a researcher should avoid using either information source at all costs
Indicate whether the statement is true or false
Sadiq is presenting a classroom speech on the techniques archeologists use in their digs when an artifact has been discovered. Sadiq brings some archeological tools to show during his presentation. What other presentational aids would be helpful?
a. flipcharts b. photographs c. graphs d. audio clips
Most people can think of dozens of service firms they truly like and where they are committed to going back to
Indicate whether the statement is true or false
Which of the following is true concerning WellPoint's methods of building a service culture?
a. Offering their website in other languages promotes communication with diverse audiences. b. Associates are encouraged to focus on their own individual work rather than the overall goals of the company. c. Focusing on internal services rather than community volunteering improves overall customer satisfaction. d. The company focuses its resources on the insured rather than wasting them on the uninsured.