Mass marketing involves
A. using all types of media, such as television and radio, to reach as many consumers as possible.
B. lower-cost methods of advertising.
C. Internet ads only.
D. using direct mailings only.
Answer: A
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Conflicts of interest arising from management advisory services brought down ________ in 2002
A) Enron B) WorldComm C) Arthur Andersen D) Global Crossing
What characteristic defines something as money?
A) assets declared by the government to be of value B) a medium of exchange widely accepted in an economy C) notes you can deposit in a savings account D) an asset that earns interest
Refer to the above figure. Suppose the marginal benefit and the marginal cost curves of pollution abatement are normally shaped. Technological change that made it easier to produce in a "cleaner" fashion would cause
A) curve (4 ) to shift out, increasing the optimal amount of pollution abatement. B) curve (3 ) to shift up, raising the marginal benefits and costs and reducing the amount of pollution abatement. C) curve (2 ) to shift out, increasing the optimal amount of pollution abatement. D) curve (1 ) to shift out, increasing the optimal amount of pollution abatement.
Planning a vacation at a beach resort, Joey found that hotel prices jumped during the peak summer season, with Fourth of July week being the most expensive of all. Which of the following best explains the seasonal price increase?
a. As demand falls in the summer, the hotel raises room rates to stay profitable. b. The resort raises prices to reduce occupancy during the busiest holiday periods. c. Higher demand drives up prices in the summer as more people take vacations. d. Resorts raise prices in the summer to make people feel their vacation is exclusive.