A document adding to an insurance policy is called a
a. codicil.
b. subrogation.
c. release.
d. rider.
D
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Accumulated Depreciation
a. is the same as Depreciation Expense b. is used to show the amount of cost expiration of intangibles c. is a contra asset account d. is used to show the amount of cost expiration of natural resources
________ is direct spoken communication between sellers and potential customers.
A. Personal selling B. Advertising C. Sales promotion D. Publicity E. Mass selling
If a company wants to gain a competitive advantage in a highly competitive industry, it should ideally
A. copy the strategies of other firms through competitive benchmarking. B. execute an integrated cost-leadership and differentiation position. C. provide goods or services similar to its competitors at higher prices. D. stake out a unique position within the industry.
It makes sense for a manager to use leader pricing on a product only if consumers are unlikely to be aware of the normal price.
Answer the following statement true (T) or false (F)