How do public relations practitioners consider diffusion theory in their planning?

What will be an ideal response?


Practitioners find it useful when evaluating how to segment messages and reach
different audience groups.

Communication & Mass Media

You might also like to view...

The touch we use on an everyday basis, such as a handshake to say hello or good-bye, is called ______.

a. hybrid b. accidental c. ritualistic d. playful

Communication & Mass Media

What is frequency interference and how does it affect the radio industry??

What will be an ideal response?

Communication & Mass Media

__________ __________ is the idea that cultures vary in how they think, act, and behave, as well as in what they believe and value

Fill in the blank(s) with correct word

Communication & Mass Media

An advantage of using emotional appeal in a persuasive speech is that it frees you from using facts and logic.

Answer the following statement true (T) or false (F)

Communication & Mass Media