Rivalry among competing sellers is generally less intense when
A. buyers have many alternative products or services from which to choose.
B. rivals are wary of making fresh moves to lower prices, introduce new products, increase promotional efforts and advertising, and otherwise gain sales and market share.
C. there are relatively more industry key success factors.
D. the industry's driving forces are weak and rivals have mostly commodity products.
E. barriers to entry are moderately low and the pool of likely entry candidates is large.
Answer: B
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