To gain credibility with engineers, marketers should
a. ask a lot of questions.
b. push marketing research results.
c. clearly explain the value and process of marketing.
d. develop more than a superficial understanding of products and technologies.
e. all of the above
D
You might also like to view...
Keri, an HR manager, is designing a training class for those working on the new cross-functional teams within her company. This class that is aimed at improving group decision making. What method of delivery should she choose?
A. Lectures B. Role-playing C. Workbooks D. Videotapes E. Computer-aided training
The purpose of a training program for salespeople is to teach them about all of the following EXCEPT ________
A) customers' buying habits B) customers' buying motives C) competitor strategies D) industry history E) company goals
When a firm writes off a bad debt under the allowance method of accounting for bad debts:
a. the realizable value of accounts receivable decreases. b. total net current assets will decrease. c. the Cash account will decrease. d. the realizable value of accounts receivable will not change. e. net income will decrease, expenses will increase.
Large aircraft manufacturers normally use:
A. Process costing. B. Job order costing. C. Full costing. D. Mixed costing. E. Simple costing.