Family and household segmentation has become more complex due to a variety of differing family arrangements.
Answer the following statement true (T) or false (F)
True
In years past, the concepts of family and household were fairly easy for marketers to define-a married man and woman, likely with children, and sometimes with other relatives such as a grandparent who had moved back in. Now, family and household segmentation can be more complex because of all kinds of different family arrangements.
You might also like to view...
The ______ model of leadership emphasizes that leaders have different sorts of relationships with different subordinates.
A. servant B. contingency C. Michigan D. LMX E. trait
A gain on the sale of assets in the liquidation process is recognized and allocated to the partners' capital accounts
a. True b. False Indicate whether the statement is true or false
All of the following statements about class rating are true EXCEPT
A) Exposures with similar characteristics are placed in the same underwriting class. B) The rate charged for each class reflects the average loss experience for that class. C) The complexity of class rating makes it inappropriate for personal lines coverages. D) It is based on the assumption that future losses to insureds will be determined by the same classification factors currently in use.
Kidzo Inc., a toy car company, has several units in its factory. Each unit is dedicated to producing different parts of the toy cars. For example, it has a unit that makes wheels, a unit that makes steering wheels, a unit that makes the body of the cars, and a separate unit that assembles all the parts together. In this scenario, Kidzo Inc. uses a _____.
A. cellular layout B. fixed position layout C. line layout D. product layout