The primary purpose of "viral marketing" is to
A) stimulate impulse purchases or downloads.
B) entertain people.
C) get worldwide attention for CEO.
D) make a political statement.
E) join a cause.
Answer: A
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McDonald’s is one of the most globalized corporations. If you visit their stores in other countries, you will find menus that are unique to their local culture. This is an example of
a. Americanization. b. glocalization. c. ethnocentrism. d. assimilation.
Ramon has some important information to pass along to his subordinates, which will require
action. Which of the following methods would be the best way to communicate with his subordinates? A) e-mail B) written memos C) face-to-face with written follow-up D) written memos with oral follow-ups
What are the major steps of the Procedural Model of Problem-Solving?
What will be an ideal response?
The English leader who the Irish hated was:
a. Edward II b. Francis Bacon c. John Priestley d. Oliver Cromwell e. Timothy Nevin