If a marketing researcher uses such names or categories as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters
A) PRIZM
B) behavioral
C) psychographic
D) demographic
E) VALS
A
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This and that are pronouns that may be used as adjectives. They are ________ and modify ________ nouns
a. plural; plural b. singular; singular
What are the most conservative of all investments?
A. Municipal bonds B. Bank accounts C. Common stocks D. Corporate bonds E. Mutual funds
A researcher has collected the following sample data. The mean of the sample is 5. 3 5 12 3 2 The standard deviation is
a. 8.944. b. 4.062. c. 13.2. d. 16.5.
In a negatively skewed distribution, which of the following is the correct statement?
a. The distance from Q1 to Q2 is smaller than the distance from Q2 to Q3. b. The distance from Q1 to Q2 is larger than the distance from Q2 to Q3. c. The distance from Q1 to Q2 is half the distance from Q2 to Q3. d. The distance from Q1 to Q3 is twice the distance from the Q1 to Q2.