Customers are likely to be more price sensitive when
A. they have to pay the bill themselves.
B. the end benefit isn't very significant.
C. the total expenditure is great.
D. they haven't yet spent any money related to the purchase.
E. All these answers are correct.
Answer: E
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Amazon's Associates program is an example of which of the following?
A. viral marketing B. local marketing C. affiliate marketing D. lead generation marketing
A fixed price contract is an example of
A. Avoiding risk. B. Mitigating risk. C. Accepting risk. D. Ignoring risk. E. Transferring risk.
Employers should maintain accurate and up-to-date job descriptions because they will help establish:
a. the essential functions of the job b. the exempt status of the employee, if exempt c. that an employment requirement is job-related d. the similarity or non-similarity between two different jobs e. all of these f none of these
Social networking is the practice of expanding your business and/or social contacts by constructing a personal network.
Answer the following statement true (T) or false (F)