________ is a type of non-sampling error arising from respondents who do respond but give inaccurate answers, or their answers are mis-recorded or mis-analyzed
It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project.
A) Random sampling error
B) Non-response error
C) Non-sampling error
D) Response error
D
You might also like to view...
Identify the correct statement regarding computer-based training.
A. It is now declining in popularity. B. It gives a company the flexibility in scheduling training. C. It is difficult to customize for specific training needs. D. It is more expensive than classroom instruction. E. It is not an interactive form of training.
Describe sexual harassment as defined by the Equal Employment Opportunity Commission (EEOC).
What will be an ideal response?
Which of the following activities is typical of the screening stage?
A. People must be hired and trained to provide services. B. Strengths, Weaknesses, Opportunities, and Threats are identified. C. Goods have to be produced to fill the channels of distribution. D. Products are introduced region by region in a gradual "rollout." E. Manufacturing or service facilities have to be set up.
Answer the following statements true (T) or false (F)
1. Demographic data are meant to be used as a tool to stereotype audience members. 2. It is inappropriate to frame speeches based on the primary gender of the audience. 3. As a speaker, you should not allow audience members' individual differences to influence your framing choices. 4. A person’s beliefs are formed from experiences in the world and significant relationships. 5. Before giving a speech to an organization, it is a good idea to review their online website and social media pages.