Chen wants to opt for an advertising medium that is flexible and can create the feel of one-to-one marketing. Which of the following advertising media is she likely to choose?
A. newspapers
B. magazines
C. radio
D. direct mail
E. outdoor
Answer: D
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In a multiple-step income statement, operating expenses are subtracted from gross profit to compute
a. income from operations. b. net income. c. other income. d. net loss.
Which of the following is an example of a supervised data mining technique?
A. click streaming B. market-basket analysis C. metadata matching D. regression analysis E. cluster analysis
Donald, a minor, makes a contract with Albert, an adult, to buy a motorcycle. One week later, Donald has his eighteenth birthday and shortly thereafter tells Albert he will pick up the motorcycle next week. In this case:
a. Donald has expressly ratified the contract. b. the contract must be renegotiated, because Donald was a minor when it was made. c. Donald can change his mind and avoid the contract, because it was made when he was a minor. d. the contract is void ab initio, because Donald was a minor at the time it was made.
When the predicted value of the response variable has to be found, in which of the following two models, is there a need for the standard error correction?
A. Linear and log-log B. Logarithmic and linear C. Log-log and exponential D. Log-log and logarithmic