Managers who do not recognize the benefits of marketing may be most inclined to use which method of communications budgeting?

A) percentage of sales
B) meet the competition
C) what we can afford
D) payout planning


C

Business

You might also like to view...

Answer the following statements true (T) or false (F)

1. The statement of stockholders' equity has less information than the statement of retained earnings. 2. The statement of stockholders' equity has more information than the statement of retained earnings because it reports the changes in all stockholders' equity accounts. 3. The statement of stockholders' equity reports the number of shares and any changes during the year in preferred, common, and treasury stock. 4. The statement of stockholders' equity does not show the changes to the Retained Earnings account because that information is provided in the statement of retained earnings. 5. To compare companies of different sizes, investors need some standard profitability ratios.

Business

To ____________________ means to obtain substitute goods elsewhere when the seller breaches the sales contract

Fill in the blank(s) with correct word

Business

Under a collective bargaining situation: ______

A) groups of employers meet to draw up contracts for all of their employees. B)representatives of the employees bargain with a single employer or a group of employers for an agreement on wages, hours, and working conditions for the employees. C)groups of employees meet to dictate the terms of employment to their employers. D)both management and labor meet to arbitrate their differences.

Business

Consideration is defined as something of value or something bargained for in exchange for a promise. Normally, if consideration is absent:

a. only the offeree may enforce the promise b. only the offeror may enforce the promise c. either party may enforce the promise d. the value of the exchange fails to meet the "market value" test e. none of the other choices

Business