Lacey works for a promotional consultant who develops sweepstakes, games, coupons, and rebate plans for various marketers. Lacey is developing which of the following?
A. Advertising techniques
B. Sales promotion techniques
C. Publicity examples
D. Personal selling techniques
E. Direct marketing techniques
Answer: B
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_____ is a process by which one starts with a table that shows broad information and successively retrieves tables of more specific information.
Fill in the blank(s) with the appropriate word(s).
Attributes are the most desirable level for brand positioning because competitors can easily copy attributes
Indicate whether the statement is true or false
On December 1, 2017, Arthur, Inc had 40,000 shares of $10 par value common stock issued and outstanding
The next day it declared a 50% stock dividend. The market value of the stock on that date was $9 per share. Which of the following is the correct journal entry to record this transaction? A) debit Stock Dividends $360,000 and credit Cash $360,000 B) debit Stock Dividends $360,000, credit Common Stock $400,000, and credit Paid-In Capital in Excess of Par -$40,000 C) debit Common Stock $200,000 and credit Cash $200,000 D) debit Stock Dividends $200,000 and credit Common Stock Dividend Distributable $200,000
Dog SpaKelly Tumlin wants to open a dog grooming salon that will offer healthy, natural pet care and holistic pet products. All of the products sold at the salon will be of the highest quality and made of all-natural ingredients.. Tumlin wants to pamper pets just like a spa pampers their owners. To determine the feasibility of the grooming salon, Tumlin hired a marketing researcher who studied all the market information available and determined that single, white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin. The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area.What type of research did the marketing consultant
perform for Tumlin? A. basic B. preliminary C. applied D. causal E. factorial