Good Grapes is selling grapes in a purely competitive market. Its output is 5000 pounds, which it sells for $5 a pound. At the 5000-pound level of output, the average variable cost is $4.00, the marginal cost is $4.25, and the average total cost is

$4.50 a pound. Should the firm increase output, decrease output, or not produce? Why? How should the firm determine the optimal level of output?

What will be an ideal response?


The firm should produce because at the 5000-pound level of output, marginal revenue or price is greater than average variable cost. The firm also should increase output because marginal revenue or price is greater than marginal cost. Output should increase to the point where marginal revenue equals marginal cost and profit is maximized.

Economics

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