Immediacy only occurs through nonverbal behavior such as eye contact and facial expressions
Indicate whether the statement is true or false
Answer: F
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Merlin, a public relations professional, is prepping a company spokesperson for a talk show
What recommendation should Merlin give to the spokesperson, so he focuses on the message rather than publicizing his organization's products or services? Why is it beneficial? a. The spokesperson should mention the company name or the brand only once or twice during the interview; it helps the show from being too commercial and promotional. b. The spokesperson should avoid industry jargon; it benefits the larger audience understand better. c. The spokesperson should use the bridging technique; it ensures accuracy while speaking. d. The spokesperson should dress appropriately; it shows his passion and convinces the audience of his credibility.
Facts and statistics are especially important when a topic is unfamiliar or your ideas are
controversial. Indicate whether the statement is true or false
"The State Employment Security Commission has said that the local unemployment rate is 11.5%" functions as
(a) grounds. (b) warrant. (c) backing. (d) claim.
Many public relations practitioners record how they spend their working hours ________
A) as a means of billing clients
B) for internal billing purposes
C) to allow their supervisors to see how employees spend their time
D) All of the above
E) None of the above