Kai has surveyed a random sample of students on his campus to learn about who listens to the campus radio station and why. One of the study hypotheses is that students who live in the dorms listen more than other students. Unfortunately, although this is actually true, the results of the study suggested that students who live in the dorms listen less than other students. Which of the following
types of error is this?
a. Random error
b. Stratification error
c. Type I error
d. Type II error
d
Communication & Mass Media
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The personal relevance of the topic to the message receiver is referred to as:
a. elaboration b. involvement c. need for cognition d. ego
Communication & Mass Media
Which of the following is a gender-biased term?
a. male nurse b. firefighter c. soldier d. flight attendant e. U.S. Senator
Communication & Mass Media
The credibility of a speaker before he or she starts to speak is called derived credibility.
Answer the following statement true (T) or false (F)
Communication & Mass Media
____________________ is a theory that suggests that we organize and interpret our world based on the use of cognitive schemata
Fill in the blank(s) with correct word
Communication & Mass Media