Wendy's restaurants have experienced declining sales recently due to consumers' increased interest in healthier eating and their preference for fast-casual restaurants such as Chipotle and Modern Market. In order to attract more customers to Wendy's, the chain expanded the number of items they are offering on the $1 menu, and many of these items are priced below cost. Wendy's is most likely utilizing a _____ pricing objective.
A. survival
B. profit
C. market share
D. return on investment
Answer: A
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