A study examined the inaugural addresses of 36 United States presidents. It was found that the charismatic presidents used almost twice as many _________ as did the noncharismatic presidents.
a. power words
b. facts
c. self-promotion devices
d. metaphors
d. metaphors
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What is the best way for an internationally expanding organization to gain expertise in a host country's legal requirements?
A. hire one or more host-country nationals B. gather advice from a third-country national, since they are a neutral party C. increase the number of parent-country lawyers D. open a facility based on the parent-country's legal system and adjust operations as the need arises E. interview host-country nationals to learn how they would like facilities in their countries to be run
BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________
A) brand slogan B) brand personality C) brand mission D) brand architecture E) brand vision
Which of the following refers to a product's overall ability to satisfy customers' expectations?
A) value proposition B) brand equity C) product precision D) brand meaning E) product quality
In developing a project network, neither looping nor conditional statements are permitted.
Answer the following statement true (T) or false (F)