Highly ambitious, macroscopic, speculative theories that attempt to understand and predict important trends in culture and society are called:
a. grand social theories.
b. neo-Marxist theories.
c. quantitative theories.
d. Marxist theories.
a
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Define and give examples of how olfactics are used differently in different cultures.
What will be an ideal response?
A good way to insure that your topic will be important to you and interesting to the audience is to
A) get some ideas from classmates. B) browse the web. C) consider the universal audience. D) select some universal platitudes. E) conduct a personal inventory.
According to the Elaboration Likelihood Model, listeners who elaborate more will be more persuaded
by A) shortcuts that simplify their thinking about the topic. B) evidence and arguments that support the speaker's thesis. C) the speaker's positive ethos. D) extended narratives that support the speaker's position. E) elaborate metaphors that appeal to the listener's emotions.
The best way to ensure a solid evaluation of your PR program is to:
a. build in monitoring devices during the program's implementation so you'll be collecting the data you need as you go along. b. set clear goals and objectives, and ask top management to give you a "report card" on whether you have met them. c. conduct a cost-benefit analysis. d. hire a professional evaluation researcher to conduct the evaluation.