Beginning the e-commerce development process with a mobile presence rather than a desktop Web site is referred to as which of the following?
A) RWD
B) AWD
C) mobile first design
D) RESS
C
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Paying for an advertisement promoting a concert tour by a band and creating tie-ins with company products at the concerts is an example of:
A) sponsorship marketing B) event marketing C) cause-related marketing D) musical marketing
Which of the following store designs has a point-of-sale terminal in each department?
A. Gondola layout B. Grid layout C. Boutique layout D. Horsetrack layout E. Racetrack layout
_____ forces lead to new developments in methods for transforming resources into goods or services. For example, a new technique called hydraulic fracturing (or fracking) has been developed to harvest natural gas trapped below the earth's surface.
A. Sociocultural B. Technological C. Demographic D. Political-legal E. Media
Budget reserves are set up to cover identified risks associated with specific segments of a project while management reserves are set up to cover unidentified risks associated with the total project.
Answer the following statement true (T) or false (F)