Which sequence does not belong to the hierarchy of response model developed by Kotler et al. (2001)
A. Awareness
B. Selection
C. Interest
D. Adoption
E. Trial
B. Selection
Business
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Intangible assets are assets that are long-term, have physical form, and are used to produce or sell products and services.
Answer the following statement true (T) or false (F)
Business
Name the two competitive priorities for quality and give an example of each
What will be an ideal response?
Business
In the context of self-reliance,people with anexternal locus of controlrely more on their own efforts and less on the actions of others.
Answer the following statement true (T) or false (F)
Business
When a firm pursues differentiation strategy, what does it focus on?
What will be an ideal response?
Business