The institutional market is made up of businesses that buy goods to be converted into other products or that are used up during production
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: The institutional market consists of nongovernmental organizations such as hospitals, churches, museums, and charities that also use supplies and equipment, as well as legal, accounting, and transportation services.
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Derrick is focused on helping his followers while using his values system and “heart.” Even in tough times he does not compromise his values. Derrick is applying ______.
A. authentic leader behaviors consistent with the theoretical model B. authentic leader behaviors consistent with the practical approach C. transformational leader behaviors consistent with Bass’s model D. transactional leader behaviors consistent with Burns’s model
Once a new behavior has passed a certain point in the diffusion process, the influence of nonprofit marketers diminishes because
a. there are many more people to pass along information about the behavior b. everyone is persuaded, so persuasion is not needed c. they no longer have the right "target audience mindset" d. some people can only be influenced by others e. the old behaviors are so established that nothing will change
An assignor is someone who subsequently gains rights under a preexisting contract
Indicate whether the statement is true or false
A study that developed a scale concerning how leaders make decisions under crisis situations found that intelligence was _________ related to the leaders’ scores and to their ability to make correct decisions as crisis leaders.
a. negatively b. positively c. unrelated d. curvilinearly related