Marketers usually identify niches by ________
A) dividing a segment into subsegments
B) conducting VALS tests
C) allowing consumers to gravitate toward product brands
D) examining the demographics section of the handbook of marketing
E) producing products that can be used in a variety of ways
A
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Which of the following is true for employees who represent a company to stakeholders and other members of the public?
A) Communication style should be relaxed. B) Communication style should be reflective of the person communicating. C) Communication should be scripted without deviation. D) Communication should be handled consistently regardless of audience. E) Communication should be based on predetermined guidelines set up by the organization.
Discuss the primary advantage of XBRL over traditional HTML as a means of online reporting of financial information to users
In his book A Whole New Mind, author Daniel Pink argues that:
a. we live in a conceptual age that requires us to use both the left side and right side of our brains b. we live in a conceptual age that requires us to use primarily the left side of our brains c. we live in a conceptual age that requires us to use primarily the right side of our brains d. we live in an industrial and agricultural age that requires us to use primarily the left side of our brains
Although the fire marshal had declared the capacity of the classroom at 55 students, the introduction to operations management class was so popular, the average attendance was 75 students, literally standing room only
Squeals of excitement and the occasional burning of an overturned car accompanied the successful solution of problems such as this: What is the utilization of the operations management professor? A) 100% B) 136% C) 75 D) 55